A green building usually costs 20-50% more than its
conventional cousin. Homebuyers would
undoubtedly ask themselves questions such as: “Is this building worth of the
extra bucks?”, and “Why should I spend the additional money on the green
features instead of a larger place or some fancier furniture?” It is hard to convince many homebuyers that
the additional cost to acquire the green homes will take 5 to 10 years to break
even.
Traditionally, green buildings are only for those who are
trying to make a statement or branding purpose, both of which belong to the
wealthier ones in the social hierarchy.
How can we make them more affordable and attractive to the typical
homebuyers?
Mexico has developed a set of policies and measurements to
promote green buildings. The strategy is
to provide financial instruments such as additional credit lines for mortgages
on properties that feature sustainable and energy efficient technologies, and
subsidizing property developers who achieve certain energy efficiency criteria.
A green mortgage extends a larger loan than conventionally
permitted to a borrower or a discount due to energy-efficiency improvements. A more energy-efficient building means less
utility bills and greater disposable income for the green building buyer. For example, a person is approved for a $1,600
monthly mortgage for a conventional building under his/her current credit
situation should be able to get an approval for $1,700 for a green building if
the green building is able to decreasing the utility bills from $300 to $200. This would increase the homebuyer’s ability
to repay the mortgage.
By the same analogy to the feed-in tariff to the solar power
generation industry, the government can consider a ‘feed-in tariff’ for the
green buildings in the form of a subsidized interest rate. It would consequently increase the purchase
power of green homebuyers.
Let’s look at the combination of the two ideas above. For example, for $1,600 per month with a 5%
interest rate, a 25-year term, and 20% down payment may allow a homebuyer to
buy a $380,000 home; however, for $1,700 per month with a 4% interest rate, a
25-year term, and 20% down payment may allow the green homebuyer to buy a
$500,000 green house.
Going a bit outside of the traditional mortgage calculation
(which may incur some marginally credit risk from the mortgage provider’s
side), and some support from policy makers, green buildings can be more
affordable to typical citizens.
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